Let nature be your ingredient.

Welcome to The Pink Formulary — your go-to destination for pure, powerful, and proudly natural hair care solutions! We’re not just another beauty brand. We’re a movement towards clean, conscious self-care powered by ingredients that actually love your hair.

Founded in Lahore, Pakistan, by pharmacist Dr. Shumaila Saeed, The Pink Formulary was born out of a deep desire to blend scientific knowledge with the nurturing magic of nature. Tired of chemical-laden products filled with promises but no real results, she created something different — something real. Every bottle from The Pink Formulary is packed with handpicked oils, herbs, and extracts that are 100% free from sulfates, parabens, silicones, artificial fragrances, and mineral oils.

🌿 What Makes Us Different?

• Science Meets Nature: With a strong pharmaceutical background, each formulation is thoughtfully created with safe, effective, and natural ingredients.

• No Nasties Allowed: We say a big NO to harsh chemicals. Your hair deserves gentle, clean care.

• Rooted in Results: Our star product, Root Nourish Hair Oil, is already turning heads — literally. It promotes growth, reduces fall, fights dandruff and lice, and makes your hair smooth, shiny, and healthy.

• Eco & Ethically Friendly: We’re committed to sustainable choices, from packaging to production. Good for you, good for the planet.

💖 Our Mission

To empower women to embrace their natural beauty with confidence, and to make holistic, safe hair care accessible for everyone — one bottle at a time.

💫 Our Vision

We envision a world where beauty isn’t complicated — it’s honest. A world where fewer ingredients do more, and nature is trusted over toxins. We’re here to lead that change, starting with hair and expanding into skincare soon!

💌 Join the Journey

Whether you’re struggling with hair fall, dry strands, or just want a more mindful routine — we’ve got something special for you. Follow us on social media, share your hair goals, or slide into our DMs for a free consultation. We’re all ears (and hair)!

Let’s grow beautifully — together.